When a gorgeous & talented stylist comes to you to style their brand, it is a huge honour and a big challenge. How can we capture the essence of Tara’s style through her branding and let her effortless chic style shine through?
Collaborating with Tara was so much fun and it was a joy to create something so elegant and feminine for her. We used a couple of matte pastels in the colour palette so that Tara could switch up her look depending on the vibe of what she was doing, while maintaining a symmetrical and uniform brand by sticking meticulously to the brand guidelines. The contrast of a loose script with a modern sans-serif worked like a dream to capture the brands quirk across the brand, lead magnet and website.