Ahara means to use food to support the health of body and mind. A very fitting name for Alyce’s wonderful naturopathy clinic. Alyce came to us with a vision of creating a holistic business with a focus on community and the collective. She wanted to have a modern take on traditional health practices and for the branding to be unique with an elegant, feminine, earthy feel.
The logo is geometric and linear to create a feel that is refined, while using a confidant serif font for the copy that is a nod to the history of naturopathy. The branding has evolved around clean lines, rustic colours and earthy tones to reflect the integrity and inclusiveness of the brand Ahara health.