Logo and brand – what’s the difference?

The short answer is, Yes. But, let’s take a moment to clear up the confusion and explain why. Your logo is the face of your company. A consistent visual identity that allows others to identify your business. Your logo should be visually represented across everything you do, from your products, documents, emails and marketing communication. Your brand is your image. It’s your character, your personality and the way others perceive you.

Is your image fun, friendly, professional, creative or quirky? Making sure what you say and do is aligned with your brand, is key in developing trustworthy and reliable customer relationships. Your brand image should be embedded in everything from your colour scheme, fonts, content, user experience, taglines and social media messaging.

 

How do you create my brand?

At Kady Creative, we care about your brand as a whole. We look at it holistically to ensure you are creating a lasting impression and a feeling with your audience that keeps them coming back for more. Firstly, we delve into what your vision is for your product or service. From there, we create a brand that captures the attention of your audience. We are a visual mecca, soaking up all of the latest design trends so we carefully select beautiful fonts and colours that set off your logo and ensure your collateral is consistent with your new look and feel.

If you are unsure if you have a complete brand, I created this FREE branding checklist just for you!

 

What will my brand do for my product/service?

If you have a killer logo and brand image, you’ll be viewed as a specialist in your sector/industry. You will stand out from the crowd and people will be willing to pay a premium for a better targeted product. You’ll also have a higher and faster conversion rate, because you’re talking to people that are already resonating with your brand. We’ll make it so good, they can’t ignore you.

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