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The secrets to a killer brand strategy from UCLA

19 Feb 2019 | Design, Inspiration, Marketing By Kady O Connell

You may be wondering what exactly strategy even means, not to mention brand strategy! According to Professor Ian Larkin of UCLA, st... READ MORE


4 creativity myths busted by Friends creator Marta Kauffman

11 Feb 2019 | Inspiration, Marketing, Trending By Kady O Connell

You may have heard of that little show called Friends before? Well Marta Kauffman was the brains behind ... READ MORE


Logo and brand – what’s the difference?

05 Feb 2019 | Design, Trending By Kady O Connell

The short answer is, Yes. But, let’s take a moment to clear up the confusion and explain why. Your logo is the face of your company. A consistent visual identity that allows others to identify your business. Your logo should be visually represented across everything you do, from your products, documents, emails and marketing communication. Your brand is your image. It’s your character, your personality and the way others perceive you.