You may be wondering what exactly strategy even means, not to mention brand strategy! According to Professor Ian Larkin of UCLA, st... READ MORE
The short answer is, Yes. But, let’s take a moment to clear up the confusion and explain why. Your logo is the face of your company. A consistent visual identity that allows others to identify your business. Your logo should be visually represented across everything you do, from your products, documents, emails and marketing communication. Your brand is your image. It’s your character, your personality and the way others perceive you.